p2-6 ‘We went straight to her mother because Chanco’s personality and special character matches our image for women we want to support,’ Yoshiaki Okura, P&G Japan Hair Care Associate Brand Director, told People.
Chanco’s mother, Mami Kano, saw how much everyone loved her daughter’s locks after she shared a picture showing off her full, dark hair.
Her image has since spread around the world with people calling the young girl ‘cute’ and ‘adorable’. I’m so surprised with the reaction, but also very proud of the praise from many countries,’ Mami told. Besides picturing Chanco for the campaign, Pantene also created a video entitled The Hairy Tales to tell the young girl’s story.
In the the video, Chanco is seen surrounded by computerized drawings and sketches. The voice in the video acting as Chanco explains how people around the world loved her hair, but she also received some negative comments. ‘Everyone all over the world told me I look cute,’ the voice said. ‘Well, almost everyone…’
The video continued: ‘I wonder if that’s because I look a little different? But my mommy didn’t mind because my mommy loves my hair.’ Then, the story goes on to explain how a baby born with similar hair as Chanco’s almost received a haircut.
‘But when his mommy saw my pictures, she realized it’s OK to be different,’ the video stated. ‘If everyone can learn to love their differences, this world could be a nicer place.’ Pantene explained in a press release how diversity mattered for the company in creating its latest campaign. That is why they chose Chanco as their newest star after she garnered attention for her hair.
Whether a baby will be born with hair like Chanco’s is influenced by genetics and ethnicity, according to Dr Bud Zukow, a pediatrician speaking to Hairfinder.com. However, a baby’s hair as an infant bears little resemblance to what he or she will look like as they grow older. Some babies emerge from the womb with a thick head of hair, but they also might lose it in a matter of weeks. Ms. Kano said that she does not intend to cut her child’s hair soon because: “I like to grow my child’s hair long. In the near future, I want to try another style of editing, like braiding.”
Not only is she very cute and suitable for advertising purposes, according to P&G, she is also a role model for many people.
